$6.75 $ 6. We may not fully know what 2021 has in store for us just yet, but at least there is some new candy on the horizon. Satisfy your sweet tooth with Reese's. Keep this bag on hand for a quick bite of something sweet, an afternoon pick-me-up, or a snack on the go! Start Stuffing. Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highe... Will the e-commerce boom be a bust this season? 1 on best-Halloween-candy lists, integrating ecommerce and in-store personalized experiences, This Halloween looks anything but spooky for Reese’s, #NotSorry Campaign Paying Off For Reese's, Finding the sweet spot: Hershey balances e-commerce with traditional shopping, KFC gets steamy with Lifetime movie starring Mario Lopez as Col. 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We hope your Secret Santa gives you what you really want this year: chocolate and peanut butter. Choose Your REESE’S THiNS. Not sorry. #NotSorry Campaign Paying Off For Reese's - 10/15/2018. Consumer Trends in 2021: What's Actually Changing? Keep the resealable bag with the zipper top in a drawer or pantry to enjoy dark chocolate peanut butter cups whenever and wherever. The company recently ranked No. 75 ($4.35/Ounce) FREE Shipping. Track calories, carbs, fat, sodium, sugar & 14 other nutrients. REESE’S THiNS Milk Chocolate, 3.1 oz. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. Peanut butter cup Thins and Pieces, as well as White and Dark Chocolate Miniatures, are being reduced. On Oct. 25, during a quarterly earnings call, Hershey announced to investors that the company will debut a new product in March 2019: Reese's Thins. Reese’s apparently believes such people are out there, because the company in early March will debut Reese’s Thins, which are 40-percent thinner cups. Not every ad lists names for actors, but you can learn the title of the commercial or find out the name of the advertising agency that produced the ad. The original incarnation of Reese's #NotSorry was a response to the campaign “Sorry, I Was Eating a Milky Way” launched by competitor Mars in 2012. This isn’t surprising, given that Reese’s has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness The Egg is just barely behind it, followed by the King Size, Pumpkin, and Snack Size Cups. Accuses Walmart of Fueling Opioid Crisis, How Amazon Wins: By Steamrolling Rivals and Partners. Instead, check out this stocking stuffer gift guide for REESE’S Peanut Butter Cup fans. The Reese's Pieces version of Reese's Peanut Butter Cups is doing so well that Hershey is adding more pack sizes including miniatures and a 12-pack. Currently, A landing page features videos and recipes. fully 29% percent of U.S. consumers 18 and older report having seen an ad for Reese’s at some point during the past two weeks. Reese's THiNs were first launched in only milk chocolate or dark chocolate, but now are offered in white creme as well. Want to share a company announcement with your peers? From the World's Largest REESE'S Peanut Butter Cups to REESE'S Mug Cake Kits, you'll find it here. If you're already a paid subscriber, please sign-in. because of a new product that combines the two iconic candies: a Hershey’s milk chocolate bar with Reese’s Pieces. More recent versions have themes specifically relating to buying Reese’s for Halloween, with one (below) suggesting that you can always Hersheys.com. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. Free to qualified media, marketing and advertising professionals. Reese's Peanut Butter Cups are an American candy consisting of a milk, white, or dark chocolate cup filled with peanut cream, marketed by The Hershey Company. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Reese’s’ ads are making an impression on Reese’s Peanut Butter Cups are an iconic Halloween treat, often ranked No. I might have a bit of a problem. See How THiNS Stack Up. 3 in Engagement Labs’ TotalSocial ranking of how food brands are doing in offline and online conversations, which is in line with Reese’s ability to drive conversations around the brand. Twenty-nine percent of U.S. consumers age 18 and older say they have seen an ad for Hershey brand Reese’s over the past two weeks, compared to 20% who said the same a year ago, on October 8, 2017, and the brand’s ad awareness peak of 28% in early November last year, according to an analysis by YouGov Plan & Track of the brand's ongoing #NotSorry campaign. They were created by H. B. Reese… Reese’S Peanut Butter Cups Thins, Dark Chocolate Candy, 7.37 Ounce. Whether you need a new roof installed, an existing roof repaired or replaced, Reese Roofing is your trusted, go-to source for quality products and service. The co-branded bar is set to be in U.S. stores next Last year, 14% of consumers said the same. The campaign, #NotSorry, tweaks the “Sorry, I Was Eating a Milky Way” campaign from competitor Mars, Choose from trigger spray chrome stop taps for commercial kitchen use, sensor operated taps for public restrooms which deliver controlled water usage and a hygienic hands-free functionality. About 40% thinner than a standard Reese’s Cups, the Reese’s White Thins are covered in white crème and are now available nationwide in two bag sizes: 3.1 ounces and 7.37 ounces. also represents a 10-points increase in awareness since June 1. The new snackable, bite-sized Reese’s treats are 40 percent thinner than the originals, and feature the same smooth peanut butter filling in a rich chocolate coating. This information will help you continue your search for an actor’s name. Get nutrition information for Reese's items and over 200,000 other foods (including over 3,000 brands).   Forgot? FREE 1-3 Day Delivery on Orders Over $75. But Hershey’s and sibling Hershey’s Company brand Reese’s will both be getting plenty more exposure over the next several weeks I’m really struggling to keep my composure here. A dwhois.com - This site covers TV commercials and can identify a particular actor in a commercial. Much the same way that fans will be forced to double up on Thin Peanut Butter Cups, Reese’s is doubling down on the controversial new product. Reese’s Peanut Butter Cup, 2 = 6 Points Plus Reese’s Pieces, 51 pieces = 5 Points Plus Skittles, original fruit, fun size = 2 Points Plus Snickers, fun size = 2 Points Plus this time last year, reports YouGov. Subscribe to Marketing Dive to get the must-read news & insights in your inbox. Because you can never have too much Peanut Butter and Chocolate-Reeses Chocolate Peanut Butter Magic Bars! REESE'S THINS Milk Chocolate Peanut Butter Cups are the same great flavor combination, with a thin cup perfectly sized for snacking and sharing. REESE’S THiNS Milk Chocolate, 7.37 oz. 2.8 out of 5 stars 43. We’re not gonna stop. One launched in mid-June teases viewers with close-ups of a Reese’s cup, with a voiceover voice promising “OK, we’ll Reese’s Thins Available Now Exclusively At Walmart New Reese’s Thins Peanut Butter Cups are available now exclusively at Walmart stores nationwide. … were reporting the same a year ago (on October 8, 2017), and slightly higher than the brand’s 2017 ad awareness peak of 28%, recorded in early November. New REESE’S THiNS are 40% thinner than regular peanut butter cups and 100% as delicious. Especially around holiday time when all the colorful wrappers are just calling to me. AdWhois.com. Bringing up the rear is the Miniature, the Jumbo Cup, the Mini and, finally, the Small Heart. Hershey has an ad … Discover announcements from companies in your industry. Advertisement. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Reese’s Thins was introduced in the year 2019. 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. They're individually wrapped and perfect for snacking on-the-go. Reese Roofing is a GAF Certified Roofing Contractor, serving the Tarrant, Parker, Palo Pinto, Denton, Erath, Hood and Johnson County areas. Be the star of this year’s gift exchange with … While it's nice to imagine that the entertainment industry offers up a never-ending supply of meaty roles for actors, in many cases, commercial work offers a lucrative payday—one untethered to the demands of spending months on a movie set. Conversations around Reese’s are also up this Halloween season, with 17% of consumers saying they had mentioned the brand in conversation over the past two weeks. US retail sales for Reese's Peanut Butter Cups increased by more than 6% last quarter, with this year's release of Reese's Thins contributing to the boost, says Hershey CEO Michele Buck. Though the holiday season is coming to an end, we're already dreaming about some exciting Easter sweets — particularly Reese's Mallow-Top Peanut Butter Cups, which were just recently announced as part of Hershey's spring lineup. Reese's Peanut Butter Sauce: A Reese’s Cups flavored sauce for baking, toppings, and shakes. Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. "A Recipe For Seduction" ties to a promotion with Uber Eats, as the marketer looks to link an ambitious original content play with commerce. Perfect for snacking on the go. turn the lights off and keep them to yourself, instead of giving them out to trick-or-treaters. Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the report’s 14-year history. From the World's Largest REESE'S Peanut Butter Cups to REESE'S Mug Cake Kits, you'll find it here. Pretty reds and greens, gold and silver. paul giamatti did voice tv bojack on the old sugarman place episode. Password   Mars brand M&M’s recently debuted its first Halloween campaign in 11 years to run across TV, digital and print. stop,” only to add: “Just kidding. Shop online for a variety of REESE'S gift ideas. month. That’s significantly higher than the 20% who These snack size REESE'S Dark Chocolate Thins are individually wrapped for easy on-the-go snacking. Shifting your email strategy in times of disruption, How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-proof' campaign, Doritos brings back nostalgic favorite with TikTok challenge, Mtn Dew opens 'direct-to-gamer' store for DTC sales, loyalty rewards, Twenty-nine percent of U.S. consumers age 18 and older say they have seen an ad for Hershey brand Reese’s over the past two weeks, compared to 20% who said the same a year ago, on October 8, 2017, and the brand’s ad awareness peak of 28% in early November last year, according to an analysis by. It might surprise you to know that the best Reese's candy is not, in fact, one of the … June, spotlights the new Reese’s Pieces Cup. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. … ... Reese's Fast Break, Reese's Nutrageous, Reese's Pieces and so much more. A series of TV spots is generating high ad awareness levels, utting the brand in a strong position as the critical Halloween holiday approaches. Reese's is the perfect sweet treat if you're watching a movie, on your way to class or looking for an after-dinner dessert. The winner is the full-size Reese's Heart, which is a whopping 60.34% peanut butter! Basically the Perfect Gift. Justice Dept. REESE'S THiNS White Creme, 3.1 oz. 1 year ago. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. The higher number of people seeing ads and talking about the brand is contributing to the rise in purchase consideration. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Reese's is a brand that likes to have a little fun with its fans. Competition for Reese's includes Hershey's, M&M's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. which originally debuted in 2012. Things get delicious when dark chocolate and peanut butter come together. In comparison, the Hershey’s brand has a current ad awareness score of 24%, versus 20% at The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, ranked No. Hershey (1) Bag Reese's Dark Thins Peanut Butter Cups - Dark Chocolate - Holiday Candy - Net Wt. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. MediaPost All Stars (January 29, 2021, Virtual), Agency of the Year (January 29, 2021, Virtual), Creative Media Awards (February 5, 2021, NYC), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), Budweiser Zero Starts Club For Drinkers Who Want Sober January, Rideshare Passengers Prefer Toyota, Tesla, Kia Rings In New Year With Story-Telling Sorento, Some Older Phones Soon Won't Work On T-Mobile; Reportedly, It's Offering Free Replacements, Your Guide to Seasonal CTV Planning: From Valentine’s to Veteran’s Day, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Thirty-seven percent of consumers said they would be open to purchasing Reese’s during their next shopping trip, compared to 33% last year. Individually wrapped Reese's Peanut Butter Cup Thins made with milk chocolate. It’s the candy isle in stores. 1.55 oz. Reese’s.”. Several different Reese’s #NotSorry TV spots, from Anomoly, have aired to date. Reese’s Thins: Theses are a spin-off to the original Reese’s Cups. Take a bite out of the thinner version of the Reese's peanut butter cups that you love. Another, launched in late Hershey’s has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. Reese’s Thins are a 40 percent thinner version, and come in milk and dark chocolate flavors. Reese's Pieces. Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story. 314.5k Followers, 2 Following, 172 Posts - See Instagram photos and videos from @reeses If you've ever watched a television commercial and felt for sure that you knew the voice-over artist from somewhere, chances are, you're right. 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